Local Search Grid Features

Summary Metrics:

• All Keywords Avg: The average rank of all keywords associated with the company.
• Total Keywords: Total number of keywords.
• Keywords Up: Keywords that improved ranking.
• Keywords Down: Keywords that dropped in ranking.

Keyword-Specific Insights:

• Choose a specific keyword to view:
  • Average Rank
  • Grid Points performance on a weekly basis.

Note: Data updates every Sunday to reflect weekly trends.

Ranking Metrics:

• High-Ranking Grid Points: Indicate top-ranking positions for keywords.
• Med-Ranking Grid Points: Indicate moderate-ranking positions.
• Low-Ranking Grid Points: Highlight areas requiring improvement.

Timeline View:

• Select a specific date to compare performance changes over weeks.
• Adjust the Timeline Range to explore rankings over a custom period.

Ranking Grid:

The Ranking Grid section provides a comprehensive visual representation of your business’s keyword rankings in comparison to competitors across a specific geographical area. This interactive grid helps identify strong and weak points in your keyword strategy and provides actionable insights for improvement.

1. Grid Representation:
   • The grid displays multiple points, each representing a specific location where your keyword is being tracked.
   • Each point is color-coded based on the rank:
     • Green: High-ranking grid points (top positions).
     • Orange/Yellow: Medium-ranking grid points (moderate positions).
     • Red: Low-ranking grid points (needs improvement).

1. Your Business and Competitor Rankings:
   • Hover over or click a point to see detailed rankings:
     • Your business’s rank for that location.
     • Competitors’ ranks for the same location.

1. Competitor Analysis:
   • Directly compare your business against competitors for the selected keyword.
   • The ranking grid highlights competitors with better or lower ranks in the selected areas.

Competitor Analysis:

The Competitor Analysis feature provides valuable insights into how your business ranks against top competitors for selected keywords. This section allows you to directly compare your rankings with competitors within the local search grid, enabling data-driven decisions for optimization.

• Top Competitors Overview: See the list of top-ranking competitors for the selected keyword, along with their details such as:
  • Business Name
  • Average Rank across all grid points
  • Number of Links (backlinks)
  • Authority Score
  • Customer Reviews and Ratings
  • Primary and Additional Categories associated with their business

Visual Map Comparison: View your business location and competitor locations on an interactive map to analyze proximity and performance in specific areas.